Lind had spent the entire season in either the cleanup or No. 5 spot, but his subpar numbers at the plate ultimately forced the change.
The 28-year-old Lind entered play on Wednesday hitting just .186 (18-for-97) with two home runs and eight RBIs in 27 games this season. He responded to the drop in the lineup by singling in his first at-bat and then recording a two-run homer in the top of the fourth inning off of A's starter Tyson Ross.
"Just trying to kick-start something," said Lind, who is a career .264 hitter. "I'm not really doing a whole lot in the fourth spot, so hopefully I can help the team out more."
Blue Jays manager John Farrell opted to promote Edwin Encarnacion to cleanup while sliding everyone else in the bottom part of the order up one spot.
Lind has shown flashes of his former self this season -- including a solo home run on Saturday in Anaheim -- but has just two hits during Toronto's past eight games.
That wasn't going to get it done in the heart of the Blue Jays' lineup, and Farrell is optimistic that a lower slot in the batting order will allow his first baseman to work through his well-documented problems at the plate.
"You try to give opportunities and enough time for guys to demonstrate what they're capable of over a period of time, and not just a three to seven-game stretch," Farrell said when asked for his line of thinking behind the move. "We've used the 100-at-bat number to get a decent feel on what a guy's providing or producing at the time.
"Yet, the overall team performance outweighs the individual performance, even though it's a contribution on a number of individuals. Guys earn their way up to the greater spot. You try to take some of that heat off, some of that pressure off and give them a chance to breathe a little bit."
Lind is under contract through 2013, but Toronto also possesses three club options valued at a total of $22.5 million. He has 108 career home runs in parts of seven seasons at the big league level.